A better online world, for less
Founded by a Hong Kong post-90s innovator, we revolutionize traditional industry practices, making trademark registration and management simpler and more flexible.
Vision
We believe that in the age of AI, businesses should no longer be burdened by costly and complex trademark procedures. Regitup aims to be a one-stop IP management platform that enables start-ups and SMEs to apply for and manage trademarks more efficiently and cost-effectively. Our vision is to create a transparent and effective environment where brands can concentrate fully on their business development and innovation.
Mission
Our mission is to transform the traditional intellectual property industry by leveraging technology and expertise to build a comprehensive platform that integrates data, education, and services, making trademark and brand management truly digital.
We are committed to:
- Building a transparent system that provides accurate trademark insights to support client decisions.
- Simplifying application and management with innovative tools to improve efficiency and outcomes.
Tatrina
Lee Lok Lam
Founder
- Bachelor of Arts (Honours) in Cultural Studies, Lingnan University
- Over 8 years of professional experience in trademark and brand protection
- Served more than 300 SMEs and startups with practical IP solutions
Milestone
2022
Founder Tatrina spent five years at a traditional IP firm, gaining firsthand insight into the challenges clients face in trademark registration. Determined to rethink the old model, she founded Regitup, laying the groundwork for a digital transformation in IP management.
2023
Supported by the City University of Hong Kong (CityU) Seed Fund as a key incubated startup, we gained valuable resources and took a significant step forward on our journey of innovation.
2024
We entered the public spotlight with a Metro Radio feature, sharing how our startup spirit is reshaping traditional IP services. In the same year, we joined HKSTP's Ideation Programme, further solidifying our commitment to research and innovation.
2025
Admitted into the HKSTP Incubation Programme, gaining wider recognition and resources for growth. Awarded in multiple startup competitions, with our founder named among Hong Kong's Top 50 Entrepreneurs.
Stats to be proud of
8,000,000+
trademarks searchable in our database
25+
international databases integrated
10+
collaboration agreements with international law firms
20+
SMEs and startups trusted our services
Awards & Partners
Innovative Entrepreneur Association - Startup Award 2025
Hong Kong General Chamber of Small and Medium Business - 2025 Partner Employer Award
Supported by HKSTP Ideation Programme
Member of HKSTP Incubation Programme